A month after unveiling one of its newest models,Nissan announced that
the upcoming 2011 Nissan JUKE has received almost 11,000 orders in its home country,
Japan. It still has yet to be seen how the uniquely styled compact crossover will be
received in the United States, but Japanese buyers have taken a liking to the new
JUKE with initial order estimates of 10,943 eclipsing original expectations of just 1,300.
The Nissan JUKE will be sold in Japan, Europe and the U.S.
the upcoming 2011 Nissan JUKE has received almost 11,000 orders in its home country,
Japan. It still has yet to be seen how the uniquely styled compact crossover will be
received in the United States, but Japanese buyers have taken a liking to the new
JUKE with initial order estimates of 10,943 eclipsing original expectations of just 1,300.
The Nissan JUKE will be sold in Japan, Europe and the U.S.
One of the more promising aspects of this announcement is the fact that these don’t
appear to be just hand raisers requesting information, it is genuine customers that
have made specific orders. This has allowed Nissan to break down the demographics
of its newest model, and the results are probably just as surprising as the amount of orders.
Despite a styling that would seem to be targeting younger buyers, the largest age
group for Japanese orders is the 50 to 59 demographic with 23 percent and the
second most is the over 60 crowd represented 21 percent of all orders. In all,
JUKE orders exceeded Nissan’s expectations eightfold with buyers 40 and over
accounting for 63 percent so far.
appear to be just hand raisers requesting information, it is genuine customers that
have made specific orders. This has allowed Nissan to break down the demographics
of its newest model, and the results are probably just as surprising as the amount of orders.
Despite a styling that would seem to be targeting younger buyers, the largest age
group for Japanese orders is the 50 to 59 demographic with 23 percent and the
second most is the over 60 crowd represented 21 percent of all orders. In all,
JUKE orders exceeded Nissan’s expectations eightfold with buyers 40 and over
accounting for 63 percent so far.
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